How much does FLO cost?

FLO Classic is ₹139 per 35g pouch at launch — significantly cheaper than imported energy gels like SiS or GU which cost ₹180–₹350 per pouch. FLO Buzz (with 50mg natural caffeine) is ₹149. Waitlist members get 20% off their first two orders. Bundle pricing will be announced when ordering opens.

Does FLO have caffeine?

FLO Classic has zero caffeine — pure Himalayan honey and three electrolytes, nothing else. FLO Buzz adds 50mg of natural caffeine from green tea extract for a clean lift without the spike-and-crash you get from synthetic caffeine anhydrous found in most caffeinated energy gels. Green tea caffeine releases more slowly, so the lift is sustained rather than sharp.

No — and this is the key difference between FLO and most energy gels. FLO is raw Himalayan wildflower honey, which contains a natural glucose–fructose ratio your gut absorbs through two separate intestinal channels simultaneously. That is fundamentally different from refined sugar or maltodextrin, which use a single channel and cause the blood glucose spike and crash runners feel at km 18. Plus sodium, potassium, and magnesium — no maltodextrin, no added refined sugar, no synthetic junk.

When should I take it?

Take one FLO pouch 10–15 minutes before your run or session starts to prime blood glucose before effort begins. During any sustained effort over 45 minutes — running, cycling, HIIT, boxing, climbing — take one pouch every 30–45 minutes. For Indian summer heat where sweat rates are high, the three-electrolyte formula (sodium + potassium + magnesium) means you are replacing everything lost, not just sodium.

Will it upset my stomach?

FLO is significantly gentler on the stomach than maltodextrin-based energy gels. Around 40% of runners report GI distress — bloating, cramps, nausea — with synthetic gels during races. Honey sits differently because your digestive system recognises its natural composition. It is not a synthetic compound arriving in an unfamiliar form under physical stress. FLO is built to sit easy at race pace, even in Indian heat.

FLO is made in India and FSSAI certified, with wildflower honey sourced from Uttarakhand in the Himalayas. It is not an imported product reformulated for the Indian market — it was designed here, for Indian runners, Indian heat, and Indian sweat rates from the start.

How is FLO different from imported energy gels?

Three main differences. First, the carbohydrate source: FLO uses raw honey (dual-pathway absorption) vs maltodextrin (single pathway, higher GI distress risk). Second, electrolytes: FLO replaces sodium, potassium, and magnesium — calibrated for Indian summer sweat rates — while most imported gels replace only sodium. Third, it is made in India for Indian conditions, not formulated for European temperatures and sweat rates then exported here.

Natural energy gel —
four ingredients you can pronounce.

Read the label on most energy gels and you'll find maltodextrin, sodium citrate, citric acid, malic acid, potassium sorbate, natural flavouring (which is rarely natural), and a list that goes on. FLO has four ingredients. You know all of them.

What is maltodextrin — and why avoid it?

Maltodextrin is a highly processed carbohydrate derived from corn, wheat, or potato starch. It has a glycaemic index higher than table sugar — meaning it spikes blood glucose fast, which is why gel manufacturers use it for quick energy. The problem is what comes after: a sharp drop, a compromised gut, and often bloating or cramps when your digestive system is already under stress from running.

Nearly 40% of runners experience GI distress during races. Maltodextrin is a leading cause — it's a synthetic compound arriving in a form your gut didn't evolve to process under physical stress. A natural energy gel avoids this entirely.

The FLO formula — natural, nothing else

Raw Himalayan Wildflower Honey

30g — naturally occurring glucose + fructose. Dual-pathway absorption means energy enters your bloodstream faster and more evenly than maltodextrin. No refining, no processing.

Himalayan Sea Salt

80mg sodium — Redmond ancient sea salt. Replaces the sodium lost through sweat. Keeps you hydrated and delays early fatigue. Nothing artificial.

Potassium

40mg potassium chloride — drives muscle contraction and nerve signalling. The electrolyte most natural and synthetic gels skip entirely.

Magnesium

25mg magnesium glycinate — the most bioavailable form. Prevents cramps, reduces fatigue, supports recovery. Naturally sourced.

Why natural fuel performs better

Your gut is a second brain during a race. When it's fighting a synthetic compound, it's not helping you run — it's managing a problem. Natural energy gel lets your body focus everything on performance. Honey's composition has been refined over millions of years of human metabolism. Maltodextrin has been refined over 50 years of food manufacturing. The difference shows at km 25.

Who FLO is for

Runners who've experienced GI distress with synthetic gels
Athletes who read ingredient labels before eating anything
People training for half marathons or full marathons in India
Gym-goers, cyclists, fighters, and anyone doing sustained effort over 45 minutes
Anyone who wants to fuel performance without fuelling with a lab

Natural fuel. Real performance.

Join the waitlist and get 20% off your first two orders.

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Natural energy gel —four ingredients you can pronounce.

What is maltodextrin — and why avoid it?

The FLO formula — natural, nothing else

Why natural fuel performs better

Who FLO is for

Natural energy gel —
four ingredients you can pronounce.