How much does FLO cost?

FLO Classic is ₹139 per 35g pouch at launch — significantly cheaper than imported energy gels like SiS or GU which cost ₹180–₹350 per pouch. FLO Buzz (with 50mg natural caffeine) is ₹149. Waitlist members get 20% off their first two orders. Bundle pricing will be announced when ordering opens.

Does FLO have caffeine?

FLO Classic has zero caffeine — pure Himalayan honey and three electrolytes, nothing else. FLO Buzz adds 50mg of natural caffeine from green tea extract for a clean lift without the spike-and-crash you get from synthetic caffeine anhydrous found in most caffeinated energy gels. Green tea caffeine releases more slowly, so the lift is sustained rather than sharp.

No — and this is the key difference between FLO and most energy gels. FLO is raw Himalayan wildflower honey, which contains a natural glucose–fructose ratio your gut absorbs through two separate intestinal channels simultaneously. That is fundamentally different from refined sugar or maltodextrin, which use a single channel and cause the blood glucose spike and crash runners feel at km 18. Plus sodium, potassium, and magnesium — no maltodextrin, no added refined sugar, no synthetic junk.

When should I take it?

Take one FLO pouch 10–15 minutes before your run or session starts to prime blood glucose before effort begins. During any sustained effort over 45 minutes — running, cycling, HIIT, boxing, climbing — take one pouch every 30–45 minutes. For Indian summer heat where sweat rates are high, the three-electrolyte formula (sodium + potassium + magnesium) means you are replacing everything lost, not just sodium.

FLO is made in India and FSSAI certified, with wildflower honey sourced from Uttarakhand in the Himalayas. It is not an imported product reformulated for the Indian market — it was designed here, for Indian runners, Indian heat, and Indian sweat rates from the start.

How is FLO different from imported energy gels?

Three main differences. First, the carbohydrate source: FLO uses raw honey (dual-pathway absorption) vs maltodextrin (single pathway, higher GI distress risk). Second, electrolytes: FLO replaces sodium, potassium, and magnesium — calibrated for Indian summer sweat rates — while most imported gels replace only sodium. Third, it is made in India for Indian conditions, not formulated for European temperatures and sweat rates then exported here.

Honey Gel for Runners —
why it beats every synthetic gel.

Q: Will it upset my stomach?

FLO is significantly gentler on the stomach than maltodextrin-based energy gels. Around 40% of runners report GI distress — bloating, cramps, nausea — with synthetic gels during races. Honey sits differently because your digestive system recognises its natural composition. It is not a synthetic compound arriving in an unfamiliar form under physical stress. FLO is built to sit easy at race pace, even in Indian heat.

FLO is India's first honey energy gel — made from raw Himalayan wildflower honey sourced in Uttarakhand, not the maltodextrin paste used in every imported gel on the market. If you've ever hit a wall, cramped, or spent a race managing your gut instead of your pace, the ingredient list is probably why.

What makes a honey gel different?

Honey contains a natural glucose–fructose ratio your gut has processed for thousands of years. That ratio matters for running: glucose absorbs through one intestinal pathway, fructose through another — so your body is pulling in fuel through two channels simultaneously. Maltodextrin uses only one. That single-pathway bottleneck is what causes the spike, then the wall.

A honey gel also tends to be significantly gentler on the stomach. Around 40% of runners report GI issues with synthetic gels during races. Honey sits differently because your digestive system recognises it — it's not a lab compound arriving in an unfamiliar form.

What's in FLO honey gel?

Himalayan Wildflower Honey
30g — primary fuel. Dual-pathway absorption, no refined sugar, no maltodextrin.
Sea Salt
80mg sodium — replaces what you sweat out. Fluid balance, early fatigue prevention.
Potassium
40mg — muscle contraction and nerve signalling. The electrolyte most gels skip.
Magnesium
25mg glycinate — the most bioavailable form. Stops cramps before they start.

How to use honey gel for running

Take one FLO pouch 10–15 minutes before your run starts — this primes blood glucose before effort begins. During any session over 45 minutes, take one pouch every 30–45 minutes. For races in Indian heat (where sweat rates are significantly higher than European averages), the three-electrolyte formula in FLO means you're replacing sodium, potassium, and magnesium simultaneously — not just sodium like most gels do.

FLO works for running, cycling, HIIT, climbing, boxing, and any sustained high-output effort. The 35g squeeze pouch fits in a running vest pocket, shorts pocket, or palm.

FLO Classic vs FLO Buzz

FLO Classic — pure honey gel, zero caffeine. Four ingredients: honey, sea salt, potassium, magnesium. ₹139 per 35g pouch.

FLO Buzz — the same honey gel base plus 50mg of natural caffeine from green tea extract. Sustained lift, no synthetic anhydrous caffeine, no spike. ₹149 per pouch.

Try FLO honey gel

Join the waitlist — waitlist members get 20% off their first two orders at launch.

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Honey Gel for Runners —why it beats every synthetic gel.

What makes a honey gel different?

What's in FLO honey gel?

How to use honey gel for running

FLO Classic vs FLO Buzz

Honey Gel for Runners —
why it beats every synthetic gel.