How much does FLO cost?

FLO Classic is ₹139 per 35g pouch at launch — significantly cheaper than imported energy gels like SiS or GU which cost ₹180–₹350 per pouch. FLO Buzz (with 50mg natural caffeine) is ₹149. Waitlist members get 20% off their first two orders. Bundle pricing will be announced when ordering opens.

Does FLO have caffeine?

FLO Classic has zero caffeine — pure Himalayan honey and three electrolytes, nothing else. FLO Buzz adds 50mg of natural caffeine from green tea extract for a clean lift without the spike-and-crash you get from synthetic caffeine anhydrous found in most caffeinated energy gels. Green tea caffeine releases more slowly, so the lift is sustained rather than sharp.

No — and this is the key difference between FLO and most energy gels. FLO is raw Himalayan wildflower honey, which contains a natural glucose–fructose ratio your gut absorbs through two separate intestinal channels simultaneously. That is fundamentally different from refined sugar or maltodextrin, which use a single channel and cause the blood glucose spike and crash runners feel at km 18. Plus sodium, potassium, and magnesium — no maltodextrin, no added refined sugar, no synthetic junk.

When should I take it?

Take one FLO pouch 10–15 minutes before your run or session starts to prime blood glucose before effort begins. During any sustained effort over 45 minutes — running, cycling, HIIT, boxing, climbing — take one pouch every 30–45 minutes. For Indian summer heat where sweat rates are high, the three-electrolyte formula (sodium + potassium + magnesium) means you are replacing everything lost, not just sodium.

Will it upset my stomach?

FLO is significantly gentler on the stomach than maltodextrin-based energy gels. Around 40% of runners report GI distress — bloating, cramps, nausea — with synthetic gels during races. Honey sits differently because your digestive system recognises its natural composition. It is not a synthetic compound arriving in an unfamiliar form under physical stress. FLO is built to sit easy at race pace, even in Indian heat.

FLO is made in India and FSSAI certified, with wildflower honey sourced from Uttarakhand in the Himalayas. It is not an imported product reformulated for the Indian market — it was designed here, for Indian runners, Indian heat, and Indian sweat rates from the start.

How is FLO different from imported energy gels?

Three main differences. First, the carbohydrate source: FLO uses raw honey (dual-pathway absorption) vs maltodextrin (single pathway, higher GI distress risk). Second, electrolytes: FLO replaces sodium, potassium, and magnesium — calibrated for Indian summer sweat rates — while most imported gels replace only sodium. Third, it is made in India for Indian conditions, not formulated for European temperatures and sweat rates then exported here.

The energy gel built
for Indian runners.

Every popular energy gel sold in India was formulated for European runners — European temperatures, European sweat rates, European gut microbiomes. FLO is the first energy gel designed from the ground up for India: Indian heat, Indian distances, and the Indian body running through them.

Why imported energy gels underperform in India

Running in Delhi, Mumbai, or Bengaluru in summer means sweat rates that can reach 1–2 litres per hour — significantly higher than what most European gel formulas account for. Those formulas replace sodium. India needs sodium, potassium, and magnesium replaced simultaneously, because all three are lost in meaningful quantities at Indian sweat rates.

Most energy gels available in India — SiS, GU, Maurten, Gu Roctane — use maltodextrin as the primary carbohydrate. Maltodextrin is a highly processed corn or wheat starch that absorbs via a single intestinal pathway. In heat, with an already stressed gut, this is often the direct cause of GI distress, bloating, and the wall that hits at km 18 of a half marathon.

What FLO does differently

Dual-pathway fuel

Honey's natural glucose–fructose ratio absorbs through two intestinal channels simultaneously. Faster peak energy, no single-pathway bottleneck.

Three electrolytes

Sodium (80mg), potassium (40mg), magnesium (25mg). Calibrated for Indian summer sweat — not European winter running.

Zero GI distress

No maltodextrin. No synthetic binders. Honey is what your gut recognises — it sits easy at race pace.

Made in India

FSSAI certified. Wildflower honey from Uttarakhand. Not imported, not reformulated for export — made here.

Energy gel for every Indian sport

FLO isn't only for road runners. The same formula works for half marathons, full marathons, trail running, cycling sportives, HIIT sessions, boxing, and any sustained effort over 45 minutes. If you're training hard in Indian conditions, you need what FLO provides — not what a European lab decided was enough.

FLO vs imported energy gels

	FLO	Most imported gels
Carb source	Himalayan wildflower honey	Maltodextrin / corn syrup
Electrolytes	Sodium + potassium + magnesium	Sodium only (usually)
Formulated for India	Yes	No
GI distress risk	Low — natural composition	Higher — synthetic processing
Price	₹139 / pouch	₹180–₹350 / pouch (import)
Made in India	Yes — FSSAI certified	No

India's energy gel, finally.

Join the waitlist — 20% off your first two orders at launch.

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The energy gel builtfor Indian runners.

Why imported energy gels underperform in India

What FLO does differently

Energy gel for every Indian sport

FLO vs imported energy gels

The energy gel built
for Indian runners.